Search & filters
Zero-result rescue
What a shopper sees when nothing matches.
Zero results is the most expensive page in a storefront: the shopper told you exactly what they wanted and you said no. WySync never renders an empty grid.
The rescue ladder#
Tried in order, stopping at the first step that returns products:
- Relax fitment Show matching products that don't fit the active vehicle, clearly labelled. "These match your search but not your 2019 F-150.".
- Relax filters Drop the narrowest filter and retry, then the next.
- Relax the query Retry with the most restrictive term removed — useful when someone typed four words and three of them were adjectives.
- Popular for this vehicle Fall back to top products for the active vehicle. Not what they asked for, but buyable and relevant.
Every rescue tells the shopper what happened. Silently returning different results than the ones requested is worse than an empty page, because it looks like the store cannot count.
How zero results are recorded#
A search counts as zero-result when the underlying query returned nothing or the rescue ladder had to substitute popular products. Recording only the raw total would report near-zero forever, because the ladder almost always finds something to show.
That distinction is why the analytics number is trustworthy — and it's the number to work from.
Reading the report#
The zero-result list in analytics sorts by frequency. Entries fall into four buckets:
| Pattern | What it means | Fix |
|---|---|---|
| A brand or category you don't carry | Genuine demand | Stock it, or add a redirect |
| A spelling you don't use | Normalization gap | Add a synonym |
| A vehicle that failed to resolve | Taxonomy or synonym gap | Add a synonym, or tell us about the vehicle |
| A product you do carry | Indexing or naming problem | Check the product is indexed and its title contains the words people use |
That fourth row is the one worth checking weekly. It is usually a product whose title is the manufacturer's part name and nothing a human would type.
The list is a free, continuously updated record of what your customers wanted and did not get. Most stores find one or two stockable products in it a month.
Support is answered by the people who wrote this code — not a ticket queue.